Business Savvy


The recallability decision-making trap prompts us to give undue weight to recent dramatic events. Illustration: We were at the beach recently, and my son got stung by

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Prudence leads us to be overly cautious when we make estimates about uncertain events. Illustration: You’ve invited 100 guests to a backyard barbeque party. You

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Overconfidence makes us overestimate the accuracy of our forecasts. Illustration: You just started a fitness routine and you dropped 3 lbs in 3 days. That

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Confirmation Bias

Confirmation Bias leads us to seek out information supporting an existing predilection and to discount opposing information. Illustration: You’ve just had a heated discussion with

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Sunk Cost

The Sunk Cost decision-making trap inclines us to perpetuate the mistakes of the past. Illustration: Dating relationships. We’ve all seen it. A couple that is

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Status Quo

The basic explanation of this trap is that we are biased towards maintaining the current situation, even when better alternatives exist. Illustration: We have a

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Five Stars

Quality as Habit

In the front of our office building in the lobby area, we have a lot of beautiful typographic signage with really powerful quotes. For instance,

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Heard of buffalo running

Be the Buffalo

I’m in a peer advisory group with some other local business owners, and we have a saying that gets thrown around in our monthly meetings

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